10% of All Sales going to Direct Action Groups in 2017 -- Starting with Sacred Stone Camp at Standing Rock
I've been mulling over this idea for a while and I want to make it official.
Beginning January 1st, 10% of all income generated from our sales will be donated to pro-woman, pro-indigenous, pro-LGBT, and anti-racist organizations, as well as those who support folks suffering from addiction, mental illness, poverty, and homelessness.
The truth is this -- This company exists directly as a result of the educational and material support I had from my family. This company exists directly as a result of the fact that the system I was born into was made to serve people exactly like me. I worked hard to get here. But I wouldn't be anywhere if I didn't have those other things, too.
I honestly believe that it's everyone's duty to use their power and privilege to make the world better than it was for those who came before us. That means something different for everyone. For now, this is my personal attempt.
For each month of 2017, a different group or issue will be chosen to receive our support. We plan to pick organizations who engage in direct action to support the groups listed above. Rather than announce the issues ahead of time, we are revealing them one-by-one. This gives us flexibility to adapt to the ever-changing political and social climate in which we reside.
For the month of January, we will be making our donation to the Water Protectors from the Sacred Stone Camp at Standing Rock.
If you're wondering why we're choosing to donate to Standing Rock after the easement for the pipeline has been denied, here is our reasoning --
While the pressure from the water protectors finally reached a tipping point and the Obama administration was forced to act, the denial of easement was at most a short-term postponement until president-elect Trump takes office.
Here's the statement from Energy Transfer Partners in response to the denial of easement:
"As stated all along, ETP and SXL are fully committed to ensuring that this vital project is brought to completion and fully expect to complete construction of the pipeline without any additional rerouting in and around Lake Oahe. Nothing this Administration has done today changes that in any way." You can read the full press release here.
In a letter sent to Shaun King from an industry insider, we are assured that ETP means what they said 100%:
"They will NOT back down on this unless they are unequivocally forced to. They will fight with every tool they have and have a willing supporter in Trump. So not only is the fight for the pipeline not over, it likely just got HARDER, because attention and funds could fade. Everyone needs to be on their guard until literally every nut and bolt are removed from the site."
So for these reasons, we view the continued support of Sacred Stone Camp as absolutely essential in defeating DAPL once and for all.
We realize that not many people need backpacks. But many more people can donate. I strongly encourage you to donate to the Sacred Stone Camp by way of their GoFundMe page here, or from the camp's Amazon Wishlist here.
I'll follow up with results in early February.
Thank you everyone. And as always, Happy Trails,